Straight-A Strategy: The Concise Book of Strategy Development

WHAT YOU WILL GET WITH THIS BOOK

• The “5As” of strategy—Master the critical choices that shape every winning strategy.
• Build your competitive edge—Learn how to identify, strengthen, and sustain your competitive advantage.
• From plan to action—Align your team and organization for flawless execution.
• Real-world case studies—See how leading companies have redefined their strategies to stay ahead.
• Hands-on exercises—Conduct effective strategy workshops and develop or refine your strategy immediately with practical, step-by-step instructions.

“Strategy is often dressed up in fancy phrases and grand proclamations. If you prefer
clear, easy to understand, and well-articulated advice, Sternad’s book is for you.”
‒Christian Stadler, Professor of Strategic Management at Warwick Business School,
co-author of Open Strategy: Mastering Disruption from Outside the C-Suite

“‘Straight-A Strategy’ delivers exactly what today’s strategic management field needs:
a fresh, systematic approach that bridges theory with real-world application.”
‒ Vassiliki (Vicky) Bamiatzi, Professor of Strategy and International Business and
Head of Strategy and Marketing Department at University of Sussex Business School

“Straight-A Strategy’ doesn’t just explain strategy—it helps you do strategy.
A refreshingly practical guide to strategy development and implementation!”
‒ Martin Gruber, Vice President Corporate Strategy at NXP Semiconductors